Alaska Air ALK has announced plans to acquire Hawaiian Airlines HA in a monumental $1.9 billion deal.
This merger aims to broaden customer options domestically and internationally, as voiced by CNN’s report on Sunday
Both airlines have committed to preserving their distinct brands, inspired by their almost century-long legacies and dedication to their local communities.
CEOs of both companies, Ben Minicucci of Alaska Airlines and Peter Ingram of Hawaiian Airlines, have expressed optimism regarding the deal.
Minicucci shared, “This is an incredible union of two airlines deeply rooted in our respective regions.”
Ingram echoed similar sentiments, emphasizing the potential for increased investment in guest experience and technology, while also upholding the Hawaiian Airlines brand.
Minicucci, who will assume the role of CEO for both airlines, believes the move will invigorate domestic competition with United, Delta, Southwest, and American airlines, who currently dominate 80% of the market share.
This announcement comes on the heels of an ongoing court battle surrounding JetBlue Airways‘ proposed $3.8 billion takeover of Spirit Airlines, which has faced an antitrust lawsuit from the Justice Department.
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This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.