Amazon Prime’s Foray Into Ads Amazon Prime’s Foray Into Ads

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Amazon (NASDAQ:AMZN) has thrown its hat into the ring of streaming giants by announcing its Prime streaming service’s integration of ads, set to commence on January 29. This move holds up a mirror to the streaming industry, signaling the requirement for alternative revenue streams beyond just subscribers to remain sustainable.

The ad-supported tier trend is not exclusive to Amazon Prime; other streaming services such as Netflix (NFLX), Warner Bros. Discovery’s (WBD) Max, Walt Disney’s (DIS) Disney+, Comcast’s (CMCSA) Peacock, and Paramount’s (PARA) Paramount+ Essential have already introduced ad-supported streaming tiers as a means to augment their earnings and attract a larger subscriber base.

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