HomeMarket NewsApple Embraces RCS Messaging: A Welcome Reversal

Apple Embraces RCS Messaging: A Welcome Reversal

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Messages app on the New iPad

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Appleโ€™s (NASDAQ:AAPL) turnaround on iPhone text messaging, to introduce RCS (Rich Communication Services) support next year, marks a significant shift in its strategy. The move aims to provide a more seamless texting experience between its devices and Androidโ€™s (NASDAQ:GOOG) (NASDAQ:GOOGL), despite its prior opposition.

The decision to embrace RCS messaging, utilized by most Android phones and devices, signals a departure from Appleโ€™s previous stance. RCS offers enhanced capabilities compared to older SMS/MMS standards, contributing to a more dynamic messaging experience.

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