General Motors’ Chevrolet Colorado has been awarded the esteemed title of 2024 Truck of the Year by MotorTrend. Following stringent evaluation across six key criteria including safety, efficiency, value, design advancement, engineering excellence, and intended function performance, the Chevrolet Colorado emerged as the victor. The publication cited the truck’s robust value proposition, remarkable off-road capabilities, striking aesthetics, comprehensive feature set, and overall versatility as its standout attributes.
Ed Loh of Motor Trend lavished praise on the Chevrolet Colorado, proclaiming it as the epitome of mid-size pickups. With remarkable off-road capabilities, a versatile bed, and a modernized interior that sets new standards, Loh expressed admiration for the truck’s performance and its exceptional prowess, especially highlighting the ZR2 model’s capabilities. He went on to emphasize the Colorado’s overall excellence across various terrains and utility needs, making it a deserving recipient of the prestigious Truck of the Year award.
Competing against formidable contenders such as the Chevrolet Silverado HD, 2023 Ford F-150 Raptor R, Ford F-Series Super Duty, GMC Canyon, GMC Sierra HD, and the electrifying GMC Hummer EV 3X, the Chevrolet Colorado demonstrated unparalleled prowess. Notably, the GMC Hummer EV 3X was the sole electric truck included in the finalists, marking a notable shift in the industry. This victory for the Chevrolet Colorado follows last year’s triumph of the Ford F-150 Lightning, underscoring the evolution and innovation within the truck segment.