HomeMarket NewsSmall CapsCould AMC Benefit from the Taylor Swift-Travis Kelce Romance? Free Promotion During...

Could AMC Benefit from the Taylor Swift-Travis Kelce Romance? Free Promotion During NFL Games May Boost Sales

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The National Football League (NFL) continues to draw strong viewership from fans and bettors alike, despite the shift towards streaming content. This demand for sports content presents a lucrative opportunity for media companies to capitalize on higher advertising rates. AMC Entertainment Holdings (AMC), the NFL, and Taylor Swift may all benefit from this trend.

During the Kansas City Chiefs vs. New York Jets game on Sunday, viewers were not only treated to live coverage of the game but also frequent mentions of Swift and her rumored romance with Chiefs tight end, Travis Kelce. Additionally, live shots of Swift in a box with other celebrities were broadcasted, further increasing her visibility. This exposure may indirectly benefit AMC Entertainment Holdings as Swift’s upcoming concert film, β€œThe Eras Tour,” has been setting record demand.

The NFL Leveraging Taylor Swift: According to a report from the New York Post, the NFL pressured its media network partners to air promotions for Taylor Swift’s concert film, scheduled for release on October 13. Instead of charging the usual advertising fees during games, the NFL requested that the promos be aired free of charge.

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ESPN, a unit of The Walt Disney Company, aired the promos during pregame shows for NFL coverage on β€œSunday NFL Countdown” and β€œMonday NFL Countdown,” while NBC aired a free promotional spot for the concert film during its β€œFootball Night in America” pre-game coverage. However, Fox Corporation and Paramount Global, also NFL media partners, did not air the promos. It remains to be seen whether CBS, a unit of Paramount, will use the promo during their coverage of the Chiefs and Minnesota Vikings game this Sunday.

The week after, the NFL will feature a primetime matchup between the Chiefs and Denver Broncos on Amazon Prime Video. The game will air the day before the concert film hits theaters. The league made this request after Amazon’s final NFL game of the season.

Why This Matters: While media companies were not obligated to air the Swift promotion, both ESPN and NBC chose to do so. This free publicity from the NFL, a globally watched league, may potentially drive further demand for the concert film and boost revenue for AMC.

AMC has secured a partnership with Swift to release her concert film in theaters. The demand for tickets has been exceptional, with AMC reporting over $100 million in advance ticket sales and setting a single-day revenue record for the company. Additionally, AMC has signed deals with distribution partners worldwide, totaling over 8,500 theaters in 100 countries.

With the NFL’s help in generating additional buzz and potential free promotions in the upcoming week, AMC’s revenue from the concert film could soar even higher. This positive development is reflected in AMC’s stock price, which is currently up 11% to $9.18 on Friday, although still down 85% from the previous year.

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