HomeMarket NewsMicro Cap StocksGrow Your Own Organic Mushrooms With Wiz Khalifa's Growing Kits

Grow Your Own Organic Mushrooms With Wiz Khalifa's Growing Kits

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Red Light Holland Corp., an Ontario-based mushrooms producer, has officially launched its partnership with Mistercap LLC, bringing organic grow-your-own mushroom kits to consumers worldwide. The kits, created by Wiz Khalifaโ€™s wellness brand, MISTERCAPโ€™S, are now available for online purchase. They can be shipped across the U.S. for $27.95 and in Canada for $33.95. European sales are expected to begin in the fall of 2023.

According to Todd Shapiro, CEO and director of Red Light Holland, the launch of the organic Grow-Your-Own Mushroom kits comes at a perfect time to increase consumer awareness about the health benefits of mushrooms. Shapiro added, โ€œWe continue to be proud of all our partnerships at Red Light Holland and are committed to delivering high-quality mushrooms and first-class home grow kits on a mass scale. We prioritize infrastructure, distribution, and consumer satisfaction for ultimate success.โ€

MISTERCAPโ€™S, founded by Wiz Khalifa, aims to promote healthy living through natural organic mushrooms. The brand is on a mission to educate people about the health benefits of mushrooms and provide more ways to incorporate them into nutrition and overall well-being.

In a statement, Khalifa stated, โ€œPeople love growing their own food, but they often know so little about mushrooms. With MISTERCAPโ€™S, I want to showcase the positive benefits of mushrooms and bring them to a wider audience.โ€

The MISTERCAPโ€™S partnership with Red Light Holland introduces three organic, delicious, and eco-friendly mushroom grow kits: the Oyster Grow Kit, Shiitake Grow Kit, and Lionโ€™s Mane Grow Kit. These kits provide a farm-to-table experience for consumers, offering a fun and friendly way to discover the beauty of growing and enjoying culinary mushrooms.

Philippe Chetrit, general manager of MISTERCAPโ€™S, explained, โ€œWe were inspired by Wizโ€™s interest in culinary mushrooms and their benefits. Our branding aims to make mushrooms more approachable. The kits provide a fun and friendly way for customers to introduce mushrooms into their lives and discover the amazing process of growing them.โ€

As part of their commitment to environmental conservation, MISTERCAPโ€™S will donate two percent of all proceeds to the Fungi Foundation, a global organization dedicated to studying and conserving fungi.

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Photo: Courtesy of Red Light Holland

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