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Apple Inc. faced criticism following its latest presentations at the Worldwide Developers Conference (WWDC) held in June 2023. Despite promising innovations in artificial intelligence, Apple did not deliver groundbreaking features comparable to competitors like OpenAI, Meta, or NVIDIA.
This year’s updates included minor enhancements such as real-time translations in Messages and FaceTime, visual intelligence for identifying objects, and small integrations with OpenAI for image generation. However, major anticipated advancements in Siri were noticeably absent, with Apple admitting more time was needed for development.
While Apple emphasizes user privacy and on-device AI, it currently lacks a flagship AI product that can compete effectively. In contrast, industry leaders are rapidly innovating, leaving Apple struggling to keep pace.
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