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How One Cannabis And CBD Brand Earned $513K in 9 Months: The Winning Strategy Every Investor Should Learn

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In the competitive landscape of CBD and cannabis advertising, Growth Skills, a growth marketing consultancy based in NYC, has successfully devised a groundbreaking media strategy that generated over $500,000 in revenue for one of its brands in less than a year.

While the limitations on paid advertising platforms like Google, Instagram, and Facebook pose a challenge for many CBD and cannabis brands, Growth Skills identified an untapped opportunity. They launched a specialized publishing platform known as FlavorFix.com, a platform designed to connect brands with cannabis, CBD, and alcohol consumers. Leveraging the power of Semrush and their own SEO and content marketing methodology, they crafted and optimized articles that gained organic visibility on Google.

FlavorFix.com offered diverse content, such as delectable edible recipes, industry interviews, cocktail guides, and informative strain profiles. They also provided practical dosage calculators that became invaluable tools for their audience. By shifting their focus to email marketing, Growth Skills successfully converted website visitors into a robust database of cannabis, CBD, and alcohol consumers.

Market research conducted by Growth Skills revealed that while major players dominated individual segments, there was a lack of content catering specifically to the combined cannabis, CBD, and alcohol market. This insight, supported by an MMI-Simmons study and real-life evidence, highlighted a significant gap in the market.

Using Semrush’s comprehensive tools, Growth Skills analyzed the competitive landscape, focusing on keyword rankings, domain authority, and organic traffic trends. These insights helped them identify content opportunities and create unique content that often outperformed competitors.

To generate leads, FlavorFix.com bundled articles into downloadable e-books, requesting visitors’ details in exchange. This approach led to exponential email list growth. Additionally, interactive content like CBD and THC dosage calculators expanded their user base even further.

By the end of the year, Growth Skills’ innovative approach yielded impressive results:

  • More than $2 million in new business sales leads
  • $513,000 in tangible revenue
  • Over 75 million Google Search Impressions
  • More than 73,000 unique monthly visitors
  • An email subscriber base exceeding 9,000, with an average of 200 new sign-ups weekly

Stay tuned for more SEO and marketing tips for cannabis and CBD brands!

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