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Investment Insight: Evaluating Alphabet Inc. (GOOG)

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When it comes to making investment decisions, investors often turn to analyst recommendations for guidance. However, it is important to understand the reliability and limitations of these recommendations before placing a bet. In this article, we will explore what Wall Street analysts think about Alphabet Inc. (GOOG) and how you can use this information to inform your investment strategy.

Understanding Brokerage Recommendations for GOOG

Alphabet Inc. currently has an average brokerage recommendation (ABR) of 1.38 out of 5, with 1 being a Strong Buy and 5 being a Strong Sell. This ABR is calculated based on the recommendations made by 33 brokerage firms. Out of these recommendations, 25 are Strong Buy and 3 are Buy, accounting for 75.8% and 9.1% of all recommendations, respectively.

Broker Recommendation Trends for GOOG

Broker Rating Breakdown Chart for GOOG

While the ABR suggests buying Alphabet Inc., it is important to note that brokerage recommendations have limited success in predicting stock price appreciation. This is due to the biased nature of these recommendations, as analysts employed by brokerage firms tend to rate stocks with a strong positive bias, influenced by their employers’ vested interests. Therefore, it is advisable to use this information to validate your own analysis or rely on a proven tool for predicting stock price movements.

Using the Zacks Rank for Reliable Stock Evaluation

The Zacks Rank is a proprietary stock rating tool that classifies stocks into five groups, ranging from Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell). Unlike ABR, the Zacks Rank is based on quantitative analysis of earnings estimate revisions, which has been proven to be strongly correlated with near-term stock price movements.

When evaluating Alphabet Inc., it is worth noting that the Zacks Consensus Estimate for the current year remains unchanged at $5.68. This indicates analysts’ steady views regarding the company’s earnings prospects. Combining the Zacks Rank with ABR can provide valuable insights for making profitable investment decisions.

Key Differences Between ABR and Zacks Rank

It is important to understand the differences between ABR and the Zacks Rank. The ABR is calculated solely based on brokerage recommendations and is displayed in decimals. On the other hand, the Zacks Rank is a quantitative model based on earnings estimate revisions and is displayed in whole numbers.

Another important distinction is freshness. ABR may not always be up-to-date, while the Zacks Rank incorporates the latest earnings estimate revisions from brokerage analysts, ensuring timely predictions of future stock prices.

Is GOOG a Good Investment?

Considering the unchanged consensus estimate for Alphabet Inc., along with other factors related to earnings estimates, the stock currently holds a Zacks Rank #3 (Hold). It may be wise to exercise caution when considering the Buy-equivalent ABR for GOOG.


While broker recommendations can provide some insight into the sentiment surrounding a stock, they should not be the sole basis for investment decisions. Utilizing tools like the Zacks Rank, which takes into account quantitative analysis of earnings estimate revisions, can offer a more reliable evaluation of a stock’s potential performance. Investors should always conduct their own research and analysis before making investment decisions.

Note: The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Nasdaq, Inc.

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