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“Mind The Game”: LeBron James And JJ Redick’s New Podcast Takes Basketball Fans on a Deep Dive

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An Exciting New Turn

LeBron James and JJ Redick, both eminent figures in American basketball circles, have announced the launch of an intriguing new podcast named β€œMind the Game.” This venture promises basketball enthusiasts an in-depth exploration of the sport.

The Inside Scoop

What Happened: Scheduled to premiere on a Tuesday, β€œMind the Game” will be a weekly podcast, with each episode running for 45 minutes to an hour. The show will be accessible on YouTube and all major podcast platforms, as per a report by The Athletic.

A Fresh Approach

The brainchild of James’ Uninterrupted and Redick’s ThreeFourTwo Productions, the podcast’s initial episode will steer clear of corporate sponsorships. This move is aimed at preserving the authenticity and spontaneity of the podcast.

Describing the nature of the podcast, Redick, a well-respected 15-year NBA veteran and current ABC/ESPN NBA Finals crew member, characterized it as β€œa very free-flowing conversation about the sport and the game.”

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A Unique Perspective

In a conversation with The Athletic, James expressed his pride in revolutionizing sports media. He emphasized that the essence of β€œMind the Game” is catered to basketball aficionados, diverging from the clickbait culture prevalent in the online space.

Comparing the podcast to a discussion between two seasoned sommeliers, Carter, the co-founder, and CEO of Uninterrupted, highlighted the depth and refinement that β€œMind the Game” aims to bring to basketball conversations.

The Significance

Why It Matters: This foray into podcasting expands James’ already robust media portfolio. Earlier this year, he made an entrance into the sports betting realm through DraftKings, solidifying his position in the sports media landscape.

Following his retirement from professional basketball just three years ago, Redick has seamlessly transitioned into a full-time media personality, melding modern media approaches with traditional broadcasting roles. He was recently elevated to ESPN’s top NBA broadcast team alongside Mike Breen and Doris Burke.

This podcast represents yet another avenue for current and former athletes to engage candidly and personally, touching upon a wide array of basketball-related topics ranging from grassroots basketball to the Olympics.

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A Personal Touch

Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.

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