Luna Stower, the Chief Impact Officer at ISPIRE Technology (ISPR), recently participated in a panel discussion on the benefits of manufactured cannabis products compared to traditional flower at the Benzinga Cannabis Conference. Stower emphasized that manufactured products are more appealing to everyday consumers due to their ease of use. Rolling a joint can be seen as cumbersome and is also associated with a certain stigma, particularly for older consumers. In contrast, manufactured cannabis products are perceived as more approachable and less intimidating to try.
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