HomeMost PopularInvestingMatch Group's (MTCH) Tinder Unveils $500 Monthly Subscription

Match Group’s (MTCH) Tinder Unveils $500 Monthly Subscription

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Tinder, owned by Match Group, has launched a new $499 per month elite subscription tier called Tinder Select. This premium plan is only available to less than 1% of highly active users and offers exclusive search and matching features beyond what is available in current paid plans. Subscribers have access to premium search, matching, and conversation capabilities that surpass other subscription levels, with the aim of attracting high-intent users.

In 2022, Match Group acquired The League, an exclusive dating app for ambitious singles, which offers a VIP plan for $1,000 per week. This acquisition prompted Match Group to reevaluate its strategy for engaging high-intent users on Tinder and other applications. The company has further plans to make changes this year, particularly focusing on attracting Gen-Z users.

Competition in the Online Dating Market

According to a report by Grand View Research, the global market for online dating apps was valued at $7,939.2 million in 2022 and is projected to have a compound annual growth rate of 7.6% from 2023 to 2030. Tinder faces stiff competition from companies like Prosiebensat.1 Media Se, Spark Networks, and Bumble.

Prosiebensat.1 Media Se owns Elite Singles, an online dating platform that caters to a higher-tier group of singles. Unlike other apps that focus on physical attractiveness, Elite Singles prioritizes matching individuals whose lifestyles align with each other, attracting professionals who seek like-minded partners.

Zoosk, owned by Spark Networks, sets itself apart with its unique approach to matchmaking. By observing user interactions such as profile likes, chat behavior, and swiping patterns, Zoosk’s algorithm tailors recommendations to individual preferences, offering deeper insight into users’ dating habits.

Bumble, another popular dating app, offers a premium version that provides various benefits, including profile boosts, extended response times, and unlimited swipes. It appeals to those seeking a brainy and less conventional dating experience.

Tinder Premium, with its rewind feature, passport for changing locations, and enhanced profile visibility, eliminates swipe and like restrictions, making it more appealing than other paid dating apps. This is expected to contribute to increased revenue per payer in the coming quarters.

Match Group’s Financial Outlook

For Match Group, the Zacks Consensus Estimate for 2023 revenue per payer is $17.64, representing year-over-year growth of 9.46%. Revenues are estimated to reach $3.4 billion in 2023, reflecting a growth rate of 6.5%.

The company’s stock, with a Zacks Rank #3 (Hold), has experienced a decline of 0.6% year to date compared to a 12.6% rise in the Consumer Discretionary sector. This decline can be attributed to a decrease in subscribers over the last three quarters.

For more information on Match Group’s stock and to see the complete list of today’s top-ranked stocks, click here.


Tinder’s introduction of a high-priced monthly subscription tier, Tinder Select, aims to attract highly engaged users. However, the online dating market is competitive, with other apps offering unique features and catering to specific user groups. Match Group continues to seek opportunities for growth and plans to target Gen-Z users through future product updates.


Zacks Investment Research

The opinions expressed in this article are those of the author and do not necessarily represent the views of Nasdaq, Inc.

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