As football fans tune in to watch the Kansas City Chiefs and their star players, Patrick Mahomes and Travis Kelce, this NFL season, it seems that many “Swifties” are also taking an interest in the team.
Pop superstar Taylor Swift attended a Chiefs game last week, adding fuel to rumors of a potential romance with Kelce.
The game, which was broadcast on Fox, saw a significant increase in viewership, becoming the most-watched broadcast of the week on any network. Swift’s appearance may have played a role in boosting television viewership figures, particularly among female viewers.
Kelce’s performance during the game did not go unnoticed either. His jerseys on Fanatics saw a 400% spike in sales, making it one of the top-selling NFL jerseys. Kelce also experienced an increase in social media followers and his podcast reached number one on Apple’s charts for both sports and NFL podcasts.
In addition, ticket demand for Chiefs games has soared since Swift’s appearance. StubHub reported a three-fold increase in Chiefs ticket searches, while Vivid Seats saw a 173% increase in traffic for ticket searches related to the Chiefs. Ticketmaster revealed that the cheapest ticket for the upcoming Sunday Night Football game will be $110.
The next media company set to benefit from the Swift/Kelce mania is Comcast, as Swift is reportedly attending the Chiefs’ Sunday Night Football contest against the New York Jets, which will be broadcast on NBC and streamed on Peacock. With Swift’s presence and the prime-time slot, Comcast stands to gain a significant viewership boost.
Comcast already holds the rights to Sunday Night Football and had the NFL kickoff game between the Chiefs and the Detroit Lions, which garnered nearly 27 million viewers. The company’s coverage of NCAA Football, particularly the match between Notre Dame and Ohio State, also achieved strong ratings and streaming numbers.
Other media companies with broadcast rights, as well as ticketing exchanges, are also poised to benefit from Swift’s possible attendance at multiple NFL games throughout the season.
- Week 5, Oct 8: Kansas City Chiefs at Minnesota Vikings, televised on CBS
- Week 6, Oct. 12: Denver Broncos at Chiefs, televised on Amazon.com Inc for Thursday Night Football
- Week 7, Oct. 22: Los Angeles Chargers at Chiefs, televised on CBS
- Week 8, Oct. 29: Chiefs at Denver Broncos, televised on CBS
- Week 9, Nov. 5: Miami Dolphins at Chiefs, televised on NFL Network (game in Germany, before tour kickoff in South America)
- Week 11, Nov. 20: Philadelphia Eagles at Chiefs, televised on ESPN for Monday Night Football (Kelce brothers matchup)
- Week 12, Nov. 26: Las Vegas Raiders at Chiefs, televised on CBS (Swift concert date)
- Week 13, Dec. 3: Chiefs at Green Bay Packers, televised on NBC for Sunday Night Football
- Week 14, Dec. 10: Buffalo Bills at Chiefs, televised on CBS
- Week 15, Dec. 18: Chiefs at New England Patriots, televised on ESPN for Monday Night Football
- Week 16, Dec. 25: Las Vegas Raiders at Chiefs, televised on CBS (Christmas Day game)
- Week 17, Dec. 31: Cincinnati Bengals at Chiefs, televised on CBS
- Week 18, TBD: Chiefs at Los Angeles Chargers, televised rights to be determined
With the potential for Swift’s attendance at nearly all the remaining Chiefs games this season without conflicting with her tour, CBS stands to be the biggest winner with the rights to seven more Chiefs games. NBC and ESPN follow with two games each, all in prime-time slots. Amazon and NFL Network have one game each.
Overall, media companies and ticketing exchanges are expected to reap the benefits of the Taylor Swift and Travis Kelce love story, along with the NFL and the teams the Chiefs are playing.