HomeMarket NewsNio Sub-Brand Alps' Debut EV Literally Boasts Its 'Better Than Tesla's Model...

Nio Sub-Brand Alps' Debut EV Literally Boasts Its 'Better Than Tesla's Model Y,' Spy Shots Reveal

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Nio’s Sub-Brand Alps Launches Debut EV with Bold Comparison to Tesla’s Model Y

Alps EV’s Bold Claim: Superior to Tesla’s Model Y

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In a daring move that has sent shockwaves through the electric vehicle industry, spy shots have emerged of the inaugural model from Nio Inc’s sub-brand, Alps.

The images, shared by He Lei, CEO of local automotive media outlet Xchuxing, showcase the vehicle, shrouded in camouflage, displaying a provocative message on its rear window claiming superiority over Tesla Inc’s iconic Model Y.

The first of its kind from Nio’s second brand, Alps, the images were captured during the vehicle’s testing phase in Heihe, Heilongjiang province, in northern China, adding a layer of mystery and anticipation to what lies ahead.

Anticipated to be a mid-size or mid-to-large-size SUV equipped with features such as battery swap capability, rapid charging, and an expansive screen interface, Nio’s founder, chairman, and CEO William Li has confidently asserted that the debut Alps model will be competitively priced below the Model Y, fueling excitement within the market. The official launch is scheduled for this October.

Transitioning towards Tesla, the reigning EV giant, the Model Y SUV initiated sales in China at a base price of 258,900 yuan ($35,963). Boasting the accolade of being the highest-selling vehicle worldwide in 2023 and the leading Tesla car in the Chinese market, the Model Y swept away competition.

Throughout the entirety of 2023, an impressive 456,394 Model Y units were sold in China alone, contributing a staggering 75.6% of Tesla’s total sales figure of 603,664 vehicles within the country. In stark contrast, Nio recorded a total global sales count of just 160,038 units, setting the stage for an intriguing narrative.

As the eagerly awaited earnings report looms on the horizon, Nio is anticipated to announce a loss of 51 cents per share for the fourth quarter, following a reported net loss of 37 cents per share in the preceding quarter.

To delve deeper into the dynamic landscape of mobility and innovation, explore Benzinga’s Future Of Mobility sections by following this link.

Elon Musk expresses gratitude towards Tesla shareholders following their actions against the voiding of his monumental $56 billion pay package, adding a touch of intrigue to an already captivating narrative.

Disclaimer: In collaboration with Benzinga Neuro, this content was meticulously reviewed and published by Benzinga editors, ensuring accuracy and reliability.

Image via Shutterstock


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