HomeMarket NewsMicro Cap StocksSavvy Threads: Verano Launches Limited-Edition Cannabis Streetwear and E-Commerce Platform

Savvy Threads: Verano Launches Limited-Edition Cannabis Streetwear and E-Commerce Platform

Actionable Trade Ideas

always free

parker burchfield tvg4wvjgsey unsplash3

Verano Holdings Corp. (VRNO, VRNOF) is making waves in the fashion world with the launch of Savvy Threads, a limited-edition streetwear and e-commerce platform that celebrates the company’s cannabis brand imagery and its connection to art, culture, and contemporary fashion. The inaugural Savvy Threads collection features exclusive apparel inspired by popular Verano genetics and created by in-house artist Mike Frontier, as well as independent artists Jacob Wayne (Chicago) and Jeremiah Kaniaupio. From t-shirts to hooded sweatshirts, this collection offers stylish options for cannabis enthusiasts and fashion-forward individuals alike.

β€œSavvy Threads complements the expanding Savvy cannabis product portfolio and its bold brand aesthetic by employing fashion-forward designs that embrace the connection between cannabis, art, and culture,” says David Spreckman, Verano’s Chief Marketing Officer. With Savvy Threads, Verano aims to engage not only the cannabis community but also the art and fashion communities, leveraging mainstream advertising channels that were previously unavailable to cannabis businesses.

The Intersection of Fashion, Art, and Cannabis

Savvy Threads is an exciting addition to Verano’s lineup of larger-format cannabis products. Since its introduction in August 2022, the Savvy brand has extended its offerings with products such as Savvy Uncensored rough-cut flower and Savvy Guap macro-dose money-shaped gummies. With the introduction of Savvy Threads, Verano is creating new opportunities to connect with cannabis, art, and fashion enthusiasts on a larger scale.

Stand Out with Savvy Threads

What sets Savvy Threads apart from other cannabis merchandise is its fashion-forward designs that blend seamlessly with contemporary streetwear. Whether you’re a cannabis enthusiast or simply appreciate unique apparel, Savvy Threads has something for everyone. From embroidered sweat shorts to crewneck sweatshirts, their collection is designed to make a statement. Furthermore, Savvy Threads offers nationwide shipping, so anyone can embrace their love for cannabis fashion.

Join the Cannabis Fashion Movement

Are you ready to embrace the intersection of cannabis, art, and fashion? Savvy Threads is leading the way with its exclusive collection and commitment to celebrating this unique cultural blend. Experience the bold designs and high-quality apparel that embodies the essence of Verano’s cannabis brand. Shop Savvy Threads today and become a part of the cannabis fashion movement.

VRNOF Price Action

Verano’s shares traded 2.9668% lower at $4.0948 per share after the market close on Tuesday.

Photo: Courtesy of Parker Burchfield on Unsplash

Swing Trading Ideas and Market Commentary

Need some new swing ideas? Get free weekly swing ideas and market commentary from Jonathan Bernstein here: Swing Trading.

Explore More

Weekly In-Depth Market Analysis and Actionable Trade Ideas

Get institutional-level analysis and trade ideas to take your trading to the next level, sign up for free and become apart of the community.