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The Evolution of Adobe: A Stock Analysis

The Evolution of Adobe: A Stock Analysis

In the vibrant world of investing, the journey with Adobe (NASDAQ: ADBE) has been a roller-coaster ride for many shareholders. As of late, my relationship with Adobe has seen its ups and downs, from admiration to contemplation – a shift catalyzed by the intricacies of the market domain.

Two designers edit a photo on a desktop PC.

Image source: Getty Images.

Deceleration of Growth

It’s no secret that Adobe has been navigating a slowdown in growth within its Digital Media and Digital Experience segments. A glance at the trends from the past couple of fiscal years reveals subdued growth rates, a sign that the company is facing headwinds not seen before.


FY 2021

FY 2022

FY 2023

Digital Media Revenue Growth




Digital Experience Revenue Growth




Total Revenue Growth




Data source: Adobe.

Looking ahead into fiscal 2024, Adobe foresees a modest 9%-10% increase in revenue for the initial quarter, with analysts projecting a full-year growth rate of 11%.

Navigating Competitor Seas

Entering the competitive landscape, Adobe finds itself amidst rising contenders vying for market share. The likes of Figma, Canva, and Microsoft have carved out their niches, presenting formidable challenges to Adobe’s dominance.

The failed attempt to acquire Figma, coupled with the regulatory complexities and the surge of generative AI technologies, have put Adobe in a defensive stance, struggling to bolster its market stance against encroaching competitors.

The Shadows of a Tobacco Company

As Adobe grapples with its growth troubles, it resorts to cost-cutting measures, price hikes, and share buybacks – a path eerily reminiscent of a sedentary tobacco venture rather than an innovative tech powerhouse.

The recent price hikes on its Creative Cloud services echo a dependency on existing clientele rather than cultivating new growth avenues. Furthermore, the extensive buyback program signals a defensive move to placate investors, rather than a forward-looking strategy to bolster its competitive edge.

Regulatory Storm Clouds

Adobe’s fate is intricately tied to its subscription model, but recent regulatory scrutiny from the U.S. Federal Trade Commission (FTC) poses a substantial threat. The investigation into Adobe’s subscription cancellation policies may unfold monetary and operational challenges, jeopardizing its long-term growth trajectory.

Valuation Woes

While analysts project a 12% growth in adjusted earnings for Adobe this year, the stock’s valuation at 28 times earnings seems reasonable on the surface. Yet, juxtaposed with competitors like Microsoft and Salesforce, Adobe’s growth outlook appears less enticing, prompting a critical reevaluation of its investment potential.

As Adobe navigates turbulent waters, its stock remains a gamble, subject to the unfolding narrative of its strategic maneuvers and market hurdles. For now, caution beacons, urging stakeholders to tread carefully in the realm of Adobe until clearer skies prevail.

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Leo Sun maintains no positions in the stocks mentioned. The Motley Fool endorses Adobe, Microsoft, and Salesforce. The Motley Fool also advises long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool upholds a disclosure policy.

The perspectives reflected herein are solely of the author and do not necessarily align with those of Nasdaq, Inc.