Chijet Motor Co Inc CJET shares are trading higher by 22.8% to $2.80 Thursday afternoon, despite a lack of company-specific news for the session. Chijet Motor earlier this week announced it had successfully completed a rural marketing campaign, aligning with the Chinese government’s push for NEV adoption in rural areas.

The company says its NEV products have gained popularity among rural consumers, and the marketing team has employed various strategies, including group car viewings, live displays and test drives.

Chijet Motor also says the R7 series and R9 PHEV have received positive feedback for their range and versatility.

Chijet Motor sees this initiative as a vital step to expand its sales channels and expects NEVs to become common in suburban and rural markets, driving the company’s growth.

See Also: Grayscale Submits Filing For Bitcoin Trust Transformation

According to data from Benzinga Pro, Chijet Motor has a 52-week high of $13.02 and a 52-week low of $1.25.