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The Apple of Tim Cook’s Eye: CEO’s Strategic Stock Sale A Smart Move?

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Apple Inc. AAPL CEO Tim Cook recently completed a substantial stock sale amounting to over $33 million.

Stock Sale Breakdown: Cook executed the sales over two days, from Apr. 1 to Apr. 2, with prices ranging from $168.62 to $170.03. On the first day, he divested 99,183 shares at $170.03 each, as per company filings.

The following day witnessed the sale of 97,062 shares at an average price of $168.62, along with an additional 165 shares at $169.30 apiece.

These transactions significantly reduced Cook’s direct holdings to 3,280,180 shares.

The sales were conducted under a pre-determined Rule 10b5-1 trading plan initiated by Cook on Nov. 28, 2022. This plan allows insiders to sell a predetermined number of shares at scheduled times, helping to prevent accusations of insider trading.

Cook acquired a significant number of shares through the vesting of restricted stock units (RSUs), part of his compensation package, settled in common stock upon vesting. Apple used some shares to cover tax withholding obligations after RSU settlement.


Insider Perspective: Sales like these give a glimpse into executives’ outlook on the company’s future. However, transactions under a 10b5-1 trading plan are generally scheduled well in advance and may not reflect discretionary trading behaviors.


Earlier in October, Cook and other Apple executives collectively sold more than $100 million in stock. This recent divestment coincides with a pivotal period for Apple, including Cook’s hint at expanding stores in Shanghai amid Chinese sales decline and Apple’s involvement in a high-profile DOJ lawsuit. Notably, Apple recently granted EU users the ability to download apps directly from developers’ sites with the latest iOS 17.5 beta update.


Further Reading: Cryptocurrency Market Correction: Bitcoin, Ethereum, Dogecoin Experience Dip as Halving Approaches; Analyst Foresees King Crypto Reaching New Highs


Image Via Shutterstock



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