Estee Lauder Expands Accessibility with Amazon Launch
The Estee Lauder Companies Inc.’s (EL) flagship brand, Estee Lauder, has officially launched in the U.S. Amazon Premium Beauty store. This move makes Estee Lauder’s high-performance skincare, makeup, and iconic fragrances available to a wider audience. Amazon (AMZN) shoppers can explore Estee Lauder’s full range at amazon.com/esteelauder.
This launch not only introduces the brand to Amazon shoppers but also offers an exclusive Virtual Foundation Tool at amazon.com/findyourdoublewear. This innovative tool allows users to discover their ideal foundation shade from home. Additionally, Amazon Prime members can enjoy quick and free shipping on Estee Lauder purchases within the Amazon Premium Beauty store.
Discover Estee Lauder’s Best-Sellers on Amazon
The introduction of Estee Lauder to the Amazon Premium Beauty store marks a key step in the brand’s efforts to engage with American consumers. Estee Lauder plans to share its extensive knowledge in skin tone matching, skincare, and fragrances with Amazon’s beauty enthusiasts, creating an enhanced shopping experience.
Amazon shoppers will find a variety of Estee Lauder’s best-selling items. Prominent among these is the renowned Double Wear Stay-in-Place Makeup, the top foundation in the U.S. Customers can also find beloved products such as the Advanced Night Repair Serum, Pure Color Lipstick, and Beautiful Magnolia Eau de Parfum. Estee Lauder is also highlighting makeup and fragrance gift sets as part of Amazon’s 2024 Holiday Beauty Haul, which runs until November 3.
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To boost its brand visibility within Amazon, Estee Lauder is extending its successful female-centered sports marketing campaign called “Game Day, Your Way,” which will air on Prime Video. This strategy aims to simplify the shopping experience, enhancing product discovery for Amazon customers. The launch of Estee Lauder on Amazon creates a new opportunity for consumers to access premium skincare and makeup products easily.
What to Know About Estee Lauder (EL)
Estee Lauder holds a Zacks Rank of #3 (Hold) and is actively working on its Profit Recovery and Growth Plan, which focuses on boosting sales growth and recovering profit margins. This strategy anticipates substantial benefits for fiscal 2025, with plans for 80% of net gains aimed at improving gross profit through reduced discounts and optimal pricing. The company intends to enhance its prestige skincare offerings, grow its fragrance line, and utilize AI-driven insights for more effective marketing and audience targeting.
However, Estee Lauder faces several challenges, including market instability in mainland China and Asia travel retail, shifts in consumer spending habits, and lower conversion rates. The management is also keeping an eye on the risks associated with retailer destocking. Over the past three months, EL’s stock price has decreased by 12.2%, which is a better performance than the industry average decline of 15.3%.
Strong Alternatives in the Market
Inter Parfums (IPAR) specializes in producing and marketing fragrances and has a Zacks Rank of #2 (Buy). Current consensus estimates suggest advances of 10.2% in sales and 8.4% in earnings for IPAR compared to the previous year, along with an average earnings surprise of 2.5% over four quarters.
Urban Outfitters Inc. (URBN), a lifestyle retailer offering fashion and décor products, also holds a Zacks Rank of #2. The latest consensus estimate indicates its current financial year sales and earnings will grow by 5.7% and 11.7%, respectively, from the prior year’s figures, with a noteworthy average earnings surprise of 17.6% over the past four quarters.
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