Urban One Expands Spanish-Language Reach with New Agreement

SILVER SPRING, Md., Nov. 1, 2024 /PRNewswire/ — Urban One Inc. UONEK has entered into a Local Management Agreement (LMA) with La Mega Media, Inc., and Lazo Media LLC. This partnership aims to broaden Spanish-language programming in its Ohio markets, extending into Indianapolis. Starting today, Urban One will oversee stations branded as La Mega in Cleveland, Columbus, Cincinnati, and Indianapolis. Furthermore, Claudia DeLeon, previously the Chief Operating Officer of La Mega Media, has been appointed as Vice President and General Manager of the Cleveland market and Head of Spanish Broadcast Operations for Urban One.

“Partnering with such a recognized brand in Ohio is exciting, particularly given its strong legacy of service to Hispanic communities in Cleveland, Columbus, and Cincinnati,” stated Eddie Harrell, Jr., Co-President of the Audio Division. “The addition of Claudia DeLeon brings a wealth of experience to our team. This move enhances our business and improves our media outreach to minority communities in key markets.”

La Mega will broadcast on the following frequencies in each market:

• Cleveland, OH: 1300 WJMO-AM
• Columbus, OH: 107.1 & 103.1 WWLG-FM & WWLA-FM
• Cincinnati, OH: 101.5 WIZF-HD2-FM
• Indianapolis, IN: 105.1 WHHH-HD2

“This rebranding is a crucial step in increasing our Spanish-language media presence in Ohio and Indianapolis,” said David Kantor, Radio One Division CEO. “We aim to provide programming that reflects the cultural richness of our listeners. This arrangement allows us to connect more effectively with Hispanic audiences across various markets.”

With this change, Urban One will operate under the La Mega brand, phasing out the La Grande brand. Urban One now has Spanish-speaking radio stations in Cleveland, Columbus, Cincinnati, and Indianapolis, alongside Telemundo television affiliates located in Columbus and Indianapolis.

About Urban One, Inc.

Urban One, Inc. (urban1.com) is the largest diversified media company in the United States primarily targeting Black Americans and urban consumers. It owns TV One, LLC (tvone.tv), a television network reaching over 46 million households, and CLEO TV, which reaches nearly 41 million households. As of October 14, 2024, the company owned and/or operated 72 broadcast stations across 13 major African-American markets in the country. Additionally, through its interest in Reach Media, Inc. (blackamericaweb.com), the company operates popular syndicated programs, including the Rickey Smiley Morning Show, as well as the DL Hughley Show. Urban One also owns iOne Digital (ionedigital.com), a digital platform serving the African American community with various content and entertainment.

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SOURCE Urban One, Inc.