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Viral Loops Surpasses Major Milestones in Referral Marketing

Over 3 Million Participants and 1 Million Referrals Recorded in 2024

• Viral Loops has engaged over 3 million participants this year, generating more than 1 million referrals to date.
• With over a 40% increase in Customer Lifetime Value (“LTV“)⁽¹⁾ and a 25% rise in Average Revenue Per Account (“ARPU“)⁽¹⁾ year over year, Viral Loops is experiencing robust growth due to longer-term referral campaigns and new platform integrations.

VANCOUVER, BC, Nov. 28, 2024 /PRNewswire/ – Wishpond Technologies Ltd. WISH WPNDF (the “Company” or “Wishpond“) reports significant progress with its Viral Loops Platform, a solution for referral marketing campaigns. This year, they reached over 3 million participants and have surpassed 1 million referrals, solidifying their role as a leader in this sector. The Company also noted improvements with a more than 40% rise in LTV⁽¹⁾ and over 25% increase in ARPU⁽¹⁾ compared to last year.

Ali Tajskandar, CEO of Wishpond, stated, “Seeing this year-over-year growth for Viral Loops is encouraging and shows the platform’s innovative approach to referral marketing resonates with businesses of all types. This achievement reflects the platform’s strength and the increasing demand for our advanced solutions. Notably, we have seen increased use among Web3 organizations and successful campaigns from top companies, highlighting our platform’s ability to cater to varied business sizes and needs. At Wishpond, our commitment to innovation remains strong, ensuring we meet the evolving requirements of our clients. New features and integrations rolled out this year have significantly enhanced the Viral Loops Platform, allowing businesses to create more effective campaigns. These accomplishments demonstrate our dedication to empowering businesses through referral marketing, promoting long-term growth.

Management believes that Viral Loops has played a crucial role in helping businesses enhance customer acquisition via incentivized referral campaigns. In 2024 alone, the platform launched nearly 7,000 campaigns, engaging over 3 million participants and achieving more than 1 million referrals. In total, the Viral Loops Platform has facilitated over 130,000 campaigns, involving 57 million participants and generating 29 million referrals. These figures illustrate Viral Loops’ increasing success in the referral marketing landscape.

The platform has also shown remarkable growth in critical financial metrics related to customer value. Particularly, LTV has surged by over 40%, while ARPU has expanded by more than 25%. This success results from a strategic pivot to focus on longer-term referral campaigns that emphasize tracking customer referrals rather than short-term pre-launch efforts mainly aimed at collecting emails. The new product integrations have enhanced the Viral Loop Platform’s overall capabilities. The recent integration of Stripe, Sendoso, and Tremendous in Q3 2024 has broadened the range of reward options available for businesses, increasing customer engagement. These developments demonstrate Viral Loops’ commitment to providing greater value, enabling effective and rewarding referral marketing campaigns.

Launched in 2016, Viral Loops assists companies in achieving viral growth through robust referral marketing solutions. The platform enables businesses to craft, launch, and oversee referral programs designed to enhance customer loyalty, attract new customers, and reduce acquisition costs. Customizable templates facilitate effective referral marketing campaigns, allowing customers to refer their networks in exchange for incentives. Viral Loops technology monitors the efficacy of the campaigns, handling reward distribution and discounts generated through these efforts.

Grant of Incentive Awards

Wishpond also announced the granting of 1,200,000 performance share units (“PSUs“) under the Company’s Omnibus Equity Incentive Plan to certain officers, potentially totaling 1,200,000 common shares in the Company. The PSUs were granted effective November 28, 2024 (“Grant Date“). These PSUs vest on the one-year anniversary of the Grant Date based on specific performance metrics approved by the board of directors of the Company (the “Board“).

Ali Tajskandar
Chief Executive Officer
Wishpond Technologies Ltd.

About Wishpond Technologies Ltd.

Headquartered in Vancouver, British Columbia, Wishpond provides innovative marketing-focused online solutions. The Company offers a comprehensive digital marketing platform, Propel IQ, which consolidates various marketing functions—such as lead generation, advertising management, referral marketing, and sales conversion—into one user-friendly tool. This integration replaces several disjointed marketing solutions at a fraction of the cost. Wishpond caters to over 4,000 customers, primarily small to medium-sized businesses.

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Wishpond Technologies Reports Growth in Viral Loops Subsidiary

Highlights productivity and user engagement in 2024

Wishpond Technologies Ltd. specializes in marketing technology for small and medium-sized businesses (SMBs) across multiple sectors. The company has created innovative solutions, including an AI-powered website builder, email automation tool, and sales agent. Wishpond continually expands its AI features and applications. Using a Software-as-a-Service (SaaS) model, the majority of its revenue comes from subscription-based services, ensuring solid revenue predictability and cash flow. Wishpond is listed on the TSX Venture Exchange with the ticker “WISH” and on the OTCQX Best Market as “WPNDF”. For more information, visit: www.wishpond.com.

(1)Understanding Non-GAAP Financial Measures

In this announcement, Wishpond employs certain terms like “Non-GAAP Financial Measures,” which are not defined by international financial reporting standards (IFRS). These terms assist management in evaluating the company’s performance and include: Monthly Recurring Revenue (MRR), Average Revenue Per Account (ARPU), and Customer Lifetime Value (LTV). Investors, financial institutions, and credit rating agencies may use these measures to assess performance and servicing capabilities. NCGAAP Financial Measures aren’t standardized under IFRS, which may make comparisons with other firms challenging.

• Monthly Recurring Revenue (MRR): MRR is seen as an indicator of future subscription revenue. It totals all monthly fees paid by customers at the end of a specific period. If customers prepay several months, that total is divided accordingly. Discounts are accounted for before calculations, while one-time payments and variable charges are excluded.
• Average Revenue Per Account (ARPU): ARPU is calculated by taking the total MRR and dividing it by the number of subscribers. This measurement helps illustrate the company’s monetization effectiveness, customer value generation, and reflects the impact of product sales and marketing strategies.
• Customer Lifetime Value (LTV): LTV represents the average revenue a customer generates before they stop using the service. Management considers this metric essential for estimating future earnings from customers throughout their engagement with Wishpond.

Forward-Looking Statements

This press release includes forward-looking statements related to Wishpond, Viral Loops, and their industries. It discusses potential growth, product development, and expected financial results, among other aspects. Forward-looking statements often contain words like “expect,” “anticipate,” and “estimate.” Readers are advised against placing undue reliance on these projections, as actual outcomes may differ substantially due to various risks such as economic instability, market competition, or changes in consumer behavior. For a more in-depth discussion about these risks, refer to the company’s disclosure materials available on SEDAR+ at www.sedarplus.ca.

Neither the TSX Venture Exchange nor its Regulation Services Provider accepts responsibility for the accuracy or adequacy of this release.

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SOURCE Wishpond Technologies Ltd.

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