Jernej Dovžan Crowned Champion at Heineken Player 0.0 Global Final

MADRID, Dec. 14, 2024 /PRNewswire/ — In an exciting showcase of talent, Slovak sim racer Jernej Dovžan took home the title of Player 0.0 Global Champion at the Heineken® Player 0.0 Global Final. This event took place during the popular GAMERGY gaming festival in Madrid, featuring 18 elite sim racers from around the world, with four-time world champion Max Verstappen present to witness the action in a specially designed Heineken Player 0.0 arena.

The prestigious Zandvoort racetrack served as the setting for a thrilling contest, where Dovžan outperformed strong rivals, securing the prestigious title and earning recognition as the top talent in sim racing.

Additionally, Max Verstappen, who represents Heineken® 0.0, engaged with fans and celebrated the finalists, underlining the growing connection between esports, motorsport, and responsible drinking.

Verstappen remarked, “It’s incredible to see the passion and dedication of these racers. Player 0.0 continues to showcase the importance of skill, focus, and making the right choices—not just in racing, but in life.”

Player 0.0 is a central element of Heineken®’s “When You Drive, Never Drink” initiative, emphasizing the message “The Best Driver is the One Who Is Not Drinking.” The competition seeks to promote responsible drinking habits while bringing new audiences into the gaming sphere.

This year’s Player 0.0 competition, which was available in 20 countries, introduced a unique mobile game to encourage involvement, allowing participants from various backgrounds to compete. The ongoing expansion of the event demonstrates Heineken®’s commitment to ensuring safer roads through impactful and exciting platforms.

“This year’s Player 0.0 Final reflects our dedication to blending innovation, responsibility, and entertainment,” said Natacha Volpini, Global Head Of Digital Consumer Innovation. “Through initiatives like this, we’re reaching new audiences and inspiring responsible choices worldwide.”

As the 2024 season wraps up, Heineken® is already planning greater initiatives for Player 0.0 in 2025, continuing its advocacy for responsible drinking and innovative fan engagement.

About Player 0.0:

Player 0.0, part of Heineken®’s “When You Drive, Never Drink – The Best Driver” campaign, redefines the role of a designated driver by stressing the importance of sobriety. This global campaign, led by four-time F1 champion Max Verstappen, builds on Heineken’s legacy of promoting responsible drinking. Launched in 2021, Player 0.0 combines interactive virtual gaming with the experience of enjoying Heineken 0.0. Participants can join a competitive environment, winning prizes and a chance to qualify for the Player 0.0 Global Final. Player 0.0 illustrates Heineken®’s commitment to responsible consumption and enhancing social gatherings.

About Heineken®:

HEINEKEN® is the most international brewer globally, known for developing and marketing top-tier beer and cider brands. The group, led by the Heineken® brand, comprises over 300 international, regional, local, and specialty beers and ciders. Committed to innovation and sustainability, HEINEKEN® strives to make a positive impact through “Brewing a Better World.”

With a diverse presence across developed and emerging markets, HEINEKEN® employs over 85,000 individuals in more than 70 countries. Shares of Heineken N.V. and Heineken Holding N.V. are traded on Euronext in Amsterdam, with prices available on Bloomberg (symbols: HEIA NA and HEIO NA) and Reuters (HEIN.AS and HEIO.AS). HEINEKEN also operates two level 1 American Depositary Receipt (ADR) programs for its shares: Heineken N.V. HEINY and Heineken Holding N.V. HKHHY.

For the latest updates, visit HEINEKEN’s website: www.theHEINEKENcompany.com and follow us on X via @HEINEKENCorp.

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SOURCE Heineken