Instagram’s Threads Hits 100 Million Daily Active Users, Says Mark Zuckerberg

Breaking Records: On Monday, Meta Platforms, Inc. META CEO Mark Zuckerberg announced that Instagram’s Threads has achieved a significant milestone, boasting 100 million daily active users.

What’s New: In a post on Threads, Zuckerberg revealed that Meta’s competitor to Twitter has reached 300 million monthly active users, a notable increase from 275 million reported in November.

This announcement marks the first instance where Meta has shared its daily active user statistics.

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Meta has been proactive in sharing engagement statistics and rolling out new features designed to enhance user experience, such as personalized feeds, starter packs for newcomers, and settings to customize default feeds.

Last month, Adam Mosseri, head of Instagram, mentioned that Threads has seen consistent growth, with a million new users signing up each day over the past three months.

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Why This Matters: The rapid growth of Threads’ user base reflects a larger trend of users migrating from Elon Musk’s X (formerly Twitter) to newer social media platforms.

Another competitor, Bluesky, is also benefiting as users depart X. As of December 10, Bluesky has surpassed 25 million users, with prominent individuals like Alexandria Ocasio-Cortez, Mark Cuban, and Mark Hamill among its most followed accounts.

This trend has gained momentum in the wake of Donald Trump’s election victory, which spurred increased activity on platforms like Threads and Bluesky as users have expressed discomfort with the current environment on X.

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Disclaimer: This article was partially generated using Benzinga Neuro and reviewed by Benzinga editors.

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