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Top Investment Strategies for $100,000 in 2025

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Smart Strategies for Investing in 2025: A Practical Guide

As we enter a new year, it’s the perfect time to make resolutions—especially when it comes to our finances. Whether you have $100 or $100,000 to invest, starting your journey towards building wealth is important. Even seasoned investors should take the opportunity to reassess their portfolios to better align with their investment goals. For those seeking a steady income, buying more dividend stocks could be beneficial. Conversely, if recent performance has lagged, adding more growth stocks may help invigorate your investments.

What are the best areas to invest your money right now, considering potential gains in 2025 and beyond? Below, I will share some insights tailored for a middle-of-the-road investor with $100,000 to invest. However, these strategies can easily apply to those starting with smaller amounts. Let’s explore your options.

Where to invest $1,000 currently? Our analyst team has identified the 10 best stocks to buy at this time. See the 10 stocks »

Three investors gather around a tablet.

Image source: Getty Images.

Understanding the S&P 500 Bull Market

The recent performance of the S&P 500 offers valuable insights. This index confirmed it’s in a bull market a year ago and has gained 23% by the end of 2024. Factors like optimism regarding reduced interest rates and the rise of artificial intelligence (AI) have fueled these gains. Investors are particularly drawn to stocks that are poised to benefit the most, particularly in tech and growth sectors.

While it’s challenging to predict market movements with certainty, a long history shows that even after significant downturns, stock markets eventually rebound. This underscores the importance of selecting investments that not only perform well today but have potential longevity.

Given the early stages of AI’s expansion, with market estimates suggesting it could grow from $200 billion to $1 trillion by the end of the decade, strategic investments in key companies can be ideal. For example, dedicating $20,000 to technology stocks like Nvidia—a leader in AI chips—and companies involved in AI, such as Amazon and Meta Platforms, could pay off significantly.

These companies boast a proven track record of earnings growth and stand to gain as AI continues to progress, making them potential strong performers in favorable economic conditions.

The Importance of Diversification

Diversification forms the backbone of a robust investment strategy. By spreading investments across different industries and stock types, you can mitigate risk. I suggest allocating another $20,000 towards an S&P 500 index fund, such as the Vanguard S&P 500 ETF (NYSEMKT: VOO). You might choose to invest all of this at once or start with an initial $1,000, adding smaller amounts monthly to leverage compounding growth.

The Vanguard S&P 500 ETF provides broad exposure to the leading companies propelling economic growth. Historically, the S&P 500 has averaged returns of over 10% annually.

Separately, I would invest another $20,000 in a mix of individual stocks and ETFs. Depending on your willingness to take risks, you could lean more towards growth stocks. ETFs are beneficial for gaining exposure to multiple companies within a sector, such as small-cap or biotech firms.

Investing in Dividend Stocks

Next, I recommend designating $20,000 for dividend stocks. This approach can effectively secure passive income each year, independent of market fluctuations. To ensure stable dividends, consider established companies, known as Dividend Kings, like Coca-Cola or Johnson & Johnson, which have raised their dividends consecutively for over 50 years, emphasizing their commitment to rewarding shareholders.

Lastly, I suggest putting aside $20,000 as an opportunity fund. This reserve can be tapped into whenever attractive buying opportunities arise throughout the year. It’s wise to maintain some liquidity for potential investments or to bolster existing stocks.

Before proceeding with this investment plan, whether with $100,000 or less, ensure you have an emergency fund to cover unexpected expenses. With this approach, you could see considerable portfolio growth in 2025 and set a solid foundation for long-term investing success.

Should You Invest $1,000 in Vanguard S&P 500 ETF?

Before making an investment in Vanguard S&P 500 ETF, it’s crucial to weigh your options:

The Motley Fool Stock Advisor analyst team has pinpointed their top 10 best stocks, and surprisingly, the Vanguard S&P 500 ETF is excluded from this list. These recommended stocks might yield significant returns in the coming years.

Reflecting on Nvidia, which landed on this list on April 15, 2005… if you invested $1,000 then, you’d have $915,786 now!*

Stock Advisor offers a straightforward roadmap for success, providing guidance on portfolio development, regular analyst updates, and new stock picks every month. Notably, the Stock Advisor service has more than quadrupled the return of the S&P 500 since 2002.*

See the 10 stocks »

*Stock Advisor returns as of January 6, 2025

John Mackey, former CEO of Whole Foods Market, part of Amazon, is a member of The Motley Fool’s board. Randi Zuckerberg, a former Facebook market development director and sister of Meta Platforms CEO Mark Zuckerberg, is also a board member. Additionally, Adria Cimino has positions in Amazon. The Motley Fool recommends Amazon, Meta Platforms, Nvidia, and Vanguard S&P 500 ETF, and RBC Capital Markets recommends Johnson & Johnson. Their disclosure policy is available for review.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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