Tim Hortons China Marks Six Years with Health-Conscious Treats

TH International Limited celebrates Tim Hortons China’s sixth anniversary with new low-sugar donuts and a rich latte series.

Celebrating Six Years of Growth

On February 26, TH International Limited will highlight its sixth anniversary as the exclusive operator of Tim Hortons coffee shops in China. During this time, the company has achieved impressive milestones, such as a NASDAQ listing and the launch of over 1,000 stores across 82 cities. To honor this anniversary, Tims China is bringing back popular donuts with 60% less sugar, alongside a special offer for a free Classic Original Donut with coffee purchases during afternoon tea hours. Furthermore, Tims China is launching its “Rich & Smooth Latte Series,” which enhances the traditional “Double Double” coffee to better cater to local tastes. CEO Yongchen Lu expressed appreciation for the support from Chinese consumers, emphasizing the company’s efforts to adapt to local preferences.

Highlights of the Anniversary Celebration

• TH International Limited showcases its success in China with the opening of more than 1,000 stores across 82 cities.
• The launch of low-sugar donuts aligns with the rising consumer preference for healthier eating habits, fostering brand loyalty.
• Decisions to introduce the “Rich & Smooth Latte Series” underscore Tims China’s focus on tailoring products for the local market.
• A promotional offer of a free Classic Original Donut encourages customer participation and enhances sales during the anniversary festivities.

Challenges Ahead

• The introduction of lower-sugar donuts could imply previous offerings were not aligning with health-conscious trends, raising questions about brand’s flexibility in responding to market demands.
• Relying on giveaways, such as the free donut with coffee, might indicate a struggle to drive sales organically.
• Local adaptations of Canadian coffee traditions may not appeal to all consumers, potentially distancing those who prefer authentic domestic products.

Frequently Asked Questions

What milestone is Tims China celebrating in February 2025?

Tims China is celebrating its sixth anniversary of operations in China, having launched in 2019.

How many stores does Tims China operate?

As of now, Tims China operates over 1,000 stores across 82 cities.

What special offers are available for Tims China’s anniversary?

Customers can receive a free Classic Original Donut with any selected coffee purchase daily from 2:00 pm to 5:00 pm.

What new products is Tims China introducing?

Tims China will reintroduce three classic donuts with 60% less sugar, along with the “Rich & Smooth Latte Series.”

What is the significance of the ‘Double Double’ in Tims China?

The ‘Double Double’ is a popular coffee order that has been customized for the Chinese market, featuring enhanced flavors and creaminess.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used may have inaccuracies. See the full release here.

$THCH Hedge Fund Activity

Recently, seven institutional investors have increased their holdings of $THCH stock, while eleven have reduced their positions in the latest quarter.

Here are a few notable transactions:

• HSG HOLDING LTD acquired 11,602,426 shares (+400.0%) in Q4 2024, totaling an estimated $41,188,612.
• CITADEL ADVISORS LLC added 176,745 shares (increased significantly) in Q4 2024, valued at approximately $627,444.
• SHAOLIN CAPITAL MANAGEMENT LLC increased their holdings by 50,400 shares (+400.0%) in Q4 2024, totaling about $178,920.
• AMUNDI sold 34,472 shares (-80.0%) in Q4 2024, for an estimated value of $122,375.
• TENOR CAPITAL MANAGEMENT CO., L.P. added 33,600 shares (+400.0%) in Q4 2024, amounting to around $119,280.
• INVESCO LTD. divested 25,916 shares (-100.0%) in Q3 2024, valued at about $104,959.
• UBS GROUP AG bought 24,908 shares (+401.0%) in Q4 2024, approximating $88,423.

To keep track of hedge funds’ stock portfolios, visit Quiver Quantitative’s institutional holdings dashboard.

Full Release

SHANGHAI, Feb. 25, 2025 (GLOBE NEWSWIRE) — On February 26, TH International Limited (NASDAQ: THCH), the exclusive operator of Tim Hortons coffee shops in China (“Tims China” or the “Company”) will celebrate its sixth year of operation in the country. Over these six years, Tims China has experienced remarkable growth, including a NASDAQ listing and the establishment of over 1,000 stores across 82 cities, distinguishing itself in the competitive coffee landscape with its “Coffee + Warm Food” strategy.

To celebrate both this milestone and the 61st anniversary of the global coffee chain, Tims China is bringing back several beloved products with exciting new enhancements, allowing local consumers to enjoy special anniversary treats.

Classic Donuts Return, Rekindling Sweet Memories

As one of Tim Hortons’ signature offerings, donuts hold a fond place in customers’ memories. For its sixth anniversary, and responding to popular demand, Tims China will reintroduce three beloved donuts featuring 60% less sugar yet retaining their classic deliciousness, providing guilt-free indulgence:

(Three Classic Donuts)

• 
  The Classic Original Donut
  
  has a low-sugar base and is freshly baked, dusted with powdered sugar. The blend of butter and cream during baking creates a rich flavor and smooth taste.
• 
  The Canadian Maple Donut
  
  features premium Canadian maple syrup combined with toffee-flavored chocolate and low-sugar white chocolate, resulting in a pleasing amber glaze that harmonizes sweetness and rich notes.
• 
  The Boston Cream Donut
  
  showcases a low-sugar dark chocolate glaze on a light and fluffy donut, filled with premium whipping cream for a rich, creamy filling that balances perfectly with the slightly bitter cocoa exterior.

To mark these new releases, Tims China is rolling out a promotional offer: from now until March 24, customers can enjoy a free Classic Original Donut with the purchase of any selected coffee during afternoon tea hours, from 2:00 pm to 5:00 pm daily. Whether it’s a morning boost, an afternoon break, or a moment to savor with friends, this delightful coffee and donut pairing promises to deliver great flavor.