Netflix’s Strong Market Position Draws Investor Attention Amid Tariff Concerns
February’s cooler Consumer Price Index (CPI) report has helped stabilize markets as tariff concerns linger. Among the stocks that investors might be considering for a rebound is Netflix NFLX.
While NFLX has dropped 14% from its 52-week peak of $1,064 a share in mid-February, it has gained 2% year-to-date, outperforming the S&P 500’s -6% and the Nasdaq’s -8%. Over the past two years, NFLX has exhibited impressive performance, climbing 200% and significantly surpassing broader market indexes and its peers in the Zacks Broadcast Radio & Television Market, which is up 97%.
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Netflix’s Market Sentiment
Amid economic uncertainty, investor confidence in Netflix remains strong, with numerous analysts increasing their price targets for NFLX. This optimism aligns with Netflix’s position as the leading streaming service, outpacing competitors like Disney (DIS), Paramount Global PARA, and Amazon’s (AMZN) Prime Video. Key factors contributing to Netflix’s success include its original content and ongoing international expansion, along with the introduction of an ad-supported subscription model at a lower price.
In its latest Q4 report from January, Netflix revealed that its ad plan contributed to 55% of new sign-ups in regions where it is available, resulting in total subscribers surpassing 300 million. Notably, Netflix added an unprecedented 19 million subscribers during Q4, surpassing Wall Street’s expectations by 13 million. Additionally, the company achieved over $10 billion in operating income in fiscal 2024, while its GAAP net income surged 61% to $8.71 billion.
The report for Q1 will be released on Thursday, April 17. Netflix has outperformed the Zacks EPS Consensus in the last four quarterly reports, averaging an earnings surprise of 7.17%.
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Analyst Ratings and Price Target for NFLX
Currently, Netflix stock is covered by 41 different brokerage firms that provide data to Zacks, leading to an average brokerage recommendation (ABR) of 1.70 on a scale from 1 (Strong Buy) to 5 (Strong Sell).
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The average Zacks price target based on short-term forecasts from 38 analysts is $1,074.26, suggesting a potential upside of 20% from current levels.
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EPS Forecast Revisions
Earnings estimates for Netflix have shown positive momentum, with projections for EPS growth of 24% in fiscal 2025, reaching $24.58 compared to $19.83 in the previous year. For FY26, EPS is anticipated to further increase by 20% to $29.66.
Interestingly, estimates for FY25 and FY26 have risen by 4% and 6%, respectively, over the last 60 days.
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Evaluating Netflix’s P/E Valuation
In addition to the positive EPS revisions, NFLX is currently trading at a forward earnings multiple of 36.2X. This is significantly lower than its five-year high of 88.5X and represents a slight discount compared to the median multiple of 37.3X during this timeframe.
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Conclusion and Considerations
Reflecting the positive trend in earnings estimates, Netflix Stock holds a Zacks Rank #1 (Strong Buy). While concerns regarding tariffs have raised recession fears, its ad-supported service could provide a boost in a potential economic downturn. This positioning may help Netflix maintain its dominance in the streaming market against competitors like Disney, Paramount, and Amazon.
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This article originally published on Zacks Investment Research (zacks.com).
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.