Meta Platforms Stock Rises Nearly 4% on AI Revenue Plans
On Monday, shares of Meta Platforms (NASDAQ: META) surged almost 4%, fueled by a media report about the company’s plans to enhance revenue through artificial intelligence (AI). This increase outperformed the S&P 500 index, which rose only 0.4% on the same day.
Meta’s AI Advertising Strategy
Prior to market open, The Wall Street Journal reported that Meta intends to allow advertisers to use AI for creating ads from start to finish. This update includes features for consumers to microtarget audiences using advanced technology.
This plan represents a significant expansion of Meta’s existing AI tools, which currently provide limited ad enhancements.
According to unnamed sources, the company aims to launch the full suite of AI capabilities by the end of 2026. Meta has not officially responded to this report.
Focus on Advertising Dominance
Advertising is the cornerstone of Meta’s revenue model. If the Journal report holds true, Meta’s aggressive push into AI indicates a strong commitment to maintaining its competitive edge in the social media advertising landscape.
Investment Considerations for Meta
Before investing in Meta Platforms, consider this:
The Motley Fool Stock Advisor recently identified the top 10 stocks for investors, and Meta was not included. These selected stocks are projected to yield significant returns.
For example, investing $1,000 in Netflix at the time of its December 2004 recommendation would now be worth $651,049, while a similar investment in Nvidia since April 2005 would total $828,224.
*Analyst returns as of June 2, 2025.
Randi Zuckerberg, a former director at Facebook and sister to CEO Mark Zuckerberg, serves on The Motley Fool’s board of directors. Eric Volkman does not own any of the mentioned stocks. The Motley Fool has positions in and recommends Meta Platforms.
The views expressed herein are those of the author and do not necessarily reflect those of Nasdaq, Inc.
