Evaluating the Long-Term Investment Potential of Roku Stock

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Roku (NASDAQ: ROKU) reported negative earnings and slower sales growth, with a forward P/E ratio of 125. Its sales growth averaged 14.7% over the last two years, a significant drop from 40.9% during the pandemic. The company operates at negative profit margins, particularly during high-volume sales periods like the 2024 holiday quarter, where the negative gross margin increased from 7.6% to 28.6%.

Despite the recent decline in stock price—down 17% over the last three years—Roku’s sales have increased by 45% and free cash flow by 66% during the same period. The stock is currently trading at 2.6 times trailing sales and may appear undervalued compared to established companies like Caterpillar and Unilever, suggesting potential long-term growth opportunities for investors.

Looking ahead, Roku estimates a $30 million GAAP loss for fiscal year 2025, impacting valuation metrics. Investors may find the current stock price attractive for long-term holdings, as analysts remain optimistic, though Roku is not included in the latest top stock recommendations by Motley Fool.

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