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Apple Inc. executives Craig Federighi and Greg Joswiak addressed the delay of the promised Siri upgrade, confirming the decision to prioritize reliability over deadlines. This announcement came during an interview with the Wall Street Journal, where they clarified that the planned upgrades, which include context awareness and actions within apps, did not meet quality standards in time for a rollout.
At the 2025 WWDC, Apple had initially showcased an upgraded Siri. However, spokesperson Jacqueline Roy acknowledged the delays, stating that the features would roll out in the coming year. Additionally, the internal handling of Siri’s development has shifted from AI chief John Giannandrea to Mike Rockwell, following concerns over missed deadlines.
As of now, Apple shares are trading at $202.67, reflecting a slight rise of 0.61% during regular trading. This comes amid competitive pressure from tech rivals Google and Amazon, who are advancing their own AI-driven voice assistant technologies.
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