WK Kellogg Co. (NYSE: KLG) saw a nearly 30% surge in its stock price on July 10, 2025, following Ferrero’s announcement of a $3.1 billion acquisition deal, which includes debt. The transaction values WK Kellogg at $23 per share, representing a nearly 40% premium over its 30-day volume-weighted average trading price. The deal is expected to close in the second half of 2025, subject to regulatory approvals.
Previously spun off from Kellanova in October 2023, WK Kellogg has struggled with declining sales, averaging a 3.1% annual decrease over the past three years. In its most recent quarter, sales dropped 6.2% to $663 million. Despite these challenges, Ferrero aims to diversify its portfolio, expanding into the $20 billion U.S. cereal market with the addition of Kellogg’s iconic brands.
