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Perplexity’s Bold Acquisition Bid for Google’s Chrome
On August 12, 2023, start-up Perplexity, which competes against larger language models like ChatGPT, announced a $34.5 billion offer to acquire Google’s Chrome search browser as it aims to strengthen its market presence. Founded in 2022 and backed by over $1 billion from investors including Nvidia and SoftBank, Perplexity currently holds about 8% of the chatbot market, significantly trailing behind ChatGPT’s 60%.
Perplexity’s unique feature allows its responses to be indexed as webpages on Google, demonstrating a blend of conventional search and conversational AI. This acquisition bid highlights a pivotal moment in the internet search landscape, possibly signifying a major shift from Alphabet’s longstanding dominance in search technology.
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