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Apple Unveils New Products on September 9
On September 9, 2023, Apple announced updates to its flagship products during a key event, introducing the iPhone Air, described as the “thinnest iPhone ever,” along with the iPhone 17, 17 Pro, and 17 Pro Max. Notable features include improved battery life, camera capabilities, and displays. Apple also launched AirPods Pro 3, featuring live translation for five languages, and two new Apple Watch models.
Despite the excitement surrounding the new product launches, Apple shares (NASDAQ: AAPL) declined by approximately 5% in the days following the event. The company’s market capitalization is currently $3.6 trillion, though analysts predict slower revenue growth ahead, with fiscal year 2025 revenue expected to rise by only 6.2% and subsequent years projected at 5.2% and 6%, respectively.
As of Q1 2025, Apple’s installed base exceeds 2.3 billion devices, with 47% of total revenue derived from iPhone sales. The current price-to-earnings ratio stands at 36.2, leading to questions regarding the attractiveness of Apple’s stock as an investment at this time.
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