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Apple Inc. (NASDAQ: AAPL) has seen its stock price surge over 26% in the past three months, reaching $253.44 on September 26. Despite only being up 11% over the last year, analysts expect further gains heading into the holiday season. The recent launch of the iPhone 17 on September 19 has contributed to stronger-than-expected sales, with the base model’s unchanged pricing encouraging upgrades from older models.
Concerns have emerged regarding a potential slowdown in sales, especially in the United States, where consumers may have front-loaded upgrades to the iPhone 16 to sidestep tariffs. Bloomberg Intelligence projects that the market for on-device AI could reach $143 billion by 2034, leveraging Apple’s custom silicon for improved AI features while maintaining user privacy. Additionally, AAPL stock formed a Golden Cross pattern, signaling bullish momentum, with resistance around $260 and support expected at $229.
Analysts like Dan Ives from Wedbush are raising price targets for the stock, with Ives setting a new target of $310, up from $270.
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