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Ford Motor Company (NYSE: F) is undergoing a significant transformation as it pivots toward electric vehicles (EVs) amid a challenging automotive market. The company saw its shares decline by approximately 29% over the past decade, yet reported a revenue increase of 5% year-over-year in Q3, totaling $46 billion, marking its 10th consecutive quarter of growth.
Despite the growth in its internal combustion engine operations, which generated $1.8 billion and $1.63 billion in EBIT from the commercial vehicle segment and the Ford Blue Oval segment, respectively, Ford’s new EV segment, Model E, faced difficulties. Q3 sales dropped 33% to $1.2 billion, recording an EBIT loss of $1.22 billion.
Looking ahead, Ford’s EV transition is complicated by rising competition from companies like Tesla and new entrants from China, where low-priced automakers may disrupt market dynamics. As it stands, the outlook for Ford’s stock remains uncertain, with challenges in maintaining market share as traditional ICE sales decline.
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