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Tesla Talent Exodus Continues
Siddhant Awasthi, head of Tesla’s Cybertruck program, announced his departure after more than eight years with the company. Awasthi’s tenure included overseeing large-scale production of the Cybertruck, which has faced criticism for its design and pricing. His exit is part of a broader trend, as Tesla has seen multiple high-profile departures in recent months, including top executives from sales, service, and engineering roles.
In 2020, Tesla ranked first among engineering students as the most attractive employer in the U.S., but this year it has fallen to ninth place, indicating challenges in attracting and retaining talent. Additionally, Tesla’s brand value has dropped 35% to $29.5 billion, ranking it 25th globally, down from 12th the previous year, as it competes with aggressive rivals like BYD in the expanding Chinese market.
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