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Meta’s AI Investments and Shareholder Potential
Meta Platforms (NASDAQ: META) is significantly increasing its investments in artificial intelligence, projecting capital expenditures between $70 billion and $72 billion for 2023, up from previous estimates of $66 billion to $72 billion. This investment aims to enhance user engagement and improve advertising outcomes across its platforms, including Facebook, Instagram, and WhatsApp.
During its latest earnings call, CEO Mark Zuckerberg noted that the annual run rate for AI-powered ad tools has surpassed $60 billion, suggesting that the company’s AI initiatives are already contributing to its advertising revenue. However, Meta’s stock has underperformed the S&P 500 this year, with growth under 5%, raising concerns over potential overspending in the AI sector.
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