Stock Analysis: e.l.f. Beauty’s Recent Performance

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e.l.f. Beauty (ELF) has been assigned a Zacks Rank #5 (Strong Sell) due to analysts’ bearish outlook on its earnings per share (EPS), as of October 2023. Shares of the company have experienced a significant decline of approximately 36% in 2025, underperforming compared to the S&P 500.

The company’s recent quarterly results have failed to uplift its stock prices, reflecting an overall growth cooldown in sales. The latest earnings report resulted in a drop that erased all year-to-date gains for ELF. This scenario highlights the adverse sentiment surrounding the company, affecting its market position within the bottom 11% of the Zacks – Cosmetics industry.

Analysts predict that the difficult outlook will persist in the near term, indicating challenges for e.l.f. Beauty’s shares moving forward.

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