Netflix’s advertising segment has gained significant traction, reaching 190 million monthly active viewers globally by November 2025, an increase from 94 million in May 2024. The company’s advertising revenue surged 17.2% year-over-year to $11.51 billion in Q3 2025, marking its highest advertising quarter to date. Netflix plans to double ad revenues in 2025 and has formed programmatic partnerships with multiple tech companies to enhance its advertising capabilities.
Disney reported 196 million combined subscribers for Disney+ and Hulu in Q4 fiscal 2025, and Amazon’s advertising revenue rose 24% year-over-year to $17.7 billion in the same quarter, supported by 130 million ad-supported Prime Video viewers in the U.S. Both Disney and Amazon are implementing distinct advertising strategies to leverage their streaming platforms.
Despite the advertising growth, Netflix shares have dropped 28.3% over the past six months, while the Zacks industry average decreased by 13.8%. The company’s 2025 earnings estimate stands at $2.53 per share, a 27.78% increase from the previous year.
