Ford and Ferrari have both seen declines in their share prices this year, with Ford (NYSE: F) down 10% and Ferrari (NYSE: RACE) down 11% as of March 18, 2026. While Ford remains the best-selling truck brand in the U.S. for 44 consecutive years, its projected revenue growth is less than 1.8% annually over the next three years, and its adjusted operating margin was only 3.6% in 2025. In contrast, Ferrari’s shares have skyrocketed 674% over the past decade, achieving a forward P/E ratio of 29.6.
Despite facing challenges from shifting trade policies, Ferrari reported a 7% revenue increase in 2025 and boasts an impressive average operating margin of 27% over the past five years. Analysts suggest that Ferrari’s target market among affluent consumers provides it with significant pricing power and insulation from economic downturns. Given these factors, Ferrari is projected to yield higher returns for investors compared to Ford in the coming years.
