Roku’s Growth and Market Position
Streaming service Roku (NASDAQ: ROKU) has experienced a notable share price increase of 51% over the past two years. The company anticipates its free cash flow will exceed $1 billion by 2028, up from $484 million last year, indicating an annual growth rate of around 27%. As of 2025, Roku reported a 15% year-over-year revenue increase and aims to reach 100 million households this year.
Despite competition from major tech firms like Apple, Amazon, and Alphabet, Roku maintains a leading market share in North America regarding streaming hours. However, its stock currently trades 80% below its peak, suggesting market skepticism may be priced into its valuation.
