**e.l.f. Beauty (ELF) shares rose 5.9% on the last trading day, closing at $74, following a strong trading volume. This uptick contributes to a 30.7% increase over the past month, driven by investor confidence in the company’s growth strategy, including an expanding multi-brand portfolio and international expansion.**
**The cosmetics firm is expected to report quarterly earnings of $0.73 per share, reflecting an 18% decrease year-over-year, with revenues projected at $424.55 million, a 20% increase from the previous year. However, the consensus EPS estimate has been revised 6.6% lower over the past 30 days.**
**e.l.f. Beauty currently holds a Zacks Rank of #3 (Hold), while competitor Helen of Troy (HELE) saw a 1.4% increase in shares to $29.07, with a Zacks Rank of #2 (Buy). HELE is expected to report an EPS of $0.02, down 95.1% from last year.**
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