Etsy Shares Surge 40% in Last Quarter: Time to Buy, Hold, or Sell?

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Etsy, Inc. (ETSY) has experienced a significant 40.5% rise in stock price over the past three months, closing at $77.72. This growth is attributed to improving fundamentals within the Etsy marketplace, increasing customer engagement, and enhanced mobile app performance. In contrast, major competitors Amazon.com, Inc. (AMZN) and eBay Inc. (EBAY) recorded modest increases of 2.6% and 19.5%, respectively.

In Q1 2026, Etsy reported gross merchandise sales (GMS) of $2.5 billion, a year-over-year increase of 5.5%. The company also noted a 3.3% rise in active sellers, reaching 5.6 million, marking the first growth since the introduction of seller fees. Despite these positive trends, year-over-year declines in repeat and habitual buyers raised concerns about sustaining growth. Etsy expects GMS for Q2 to range from $2.48 billion to $2.53 billion, indicating a 3% to 5% growth forecast.

Etsy’s forward price-to-earnings (P/E) ratio currently stands at 13.24, considerably lower than the industry average of 21.71, suggesting potential undervaluation. However, recent downward revisions in earnings estimates—dropping from $5.55 to $5.41 for the current fiscal year—indicate caution for investors, who may want to consider holding their positions or awaiting clearer indicators of long-term growth momentum.

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