Strategies for Reddit Stock: Buy, Sell, or Hold Ahead of Q2 Earnings?

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Reddit Inc. (RDDT) is scheduled to release its second-quarter 2026 financial results on July 30, 2026. The company anticipates revenues between $715 million and $725 million, indicating a year-over-year growth of 43% to 45%. In contrast, the Zacks Consensus Estimate predicts revenues of $744.94 million, reflecting a 49.1% year-over-year growth. Earnings per share are expected to be at 99 cents, a substantial increase of 120% from the previous year.

In the first quarter of 2026, Reddit experienced a 74% year-over-year growth in advertising revenues, primarily due to enhanced impressions and pricing strategies. The company is actively working on doubling its daily active users in the U.S. from 50 million to 100 million and has recorded a 30% year-over-year increase in search engagement metrics. Despite these encouraging signs, RDDT shares have declined 22% year-to-date, underperforming the Zacks Computer & Technology sector, which has returned 9.9% in the same timeframe.

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