Top E-Commerce Stocks to Invest in Ahead of the Holiday Season

Key Points

• In Q4 of 2025, Shopify generated $631 million in operating income, constituting 43% of its total operating income for the year.

• Amazon reported fourth-quarter operating income of $25 billion for 2025, which is about 31% of its full-year total of $80 billion.

• MercadoLibre experienced a 45% year-over-year revenue increase in its fourth quarter of 2025, totaling $8.8 billion, but its operating income was 28% of the annual total, down from 31% in 2024.

The holiday shopping quarter, crucial for e-commerce companies, starts in two weeks. Shopify, Amazon, and MercadoLibre all close their books on December 31, marking December as their fourth quarter. Shopify’s revenue boost is particularly notable, as the holiday season comprises a significant portion of its annual financial performance. Shopify’s gross merchandise volume rose 32% year-over-year, reflecting strong growth leading into the busy season.

While Shopify’s reliance on Q4 for earnings is evident, Amazon’s business model is diversifying, with a growing emphasis on its cloud computing arm, which earns year-round. MercadoLibre is investing heavily in acquiring customers during the holiday season, even at the expense of narrower profit margins.