**Meta Platforms (NASDAQ:META) saw a significant share price increase of approximately 30% in September, rising from $572.34 at the end of August to about $750. This surge positions the stock close to its record close of $790 set in August 2025. The rise is primarily attributed to early download estimates for Muse, a new personal AI agent released by Meta, which became the top free app on Apple’s U.S. App Store, garnering over 2.5 million downloads in its first two weeks.**
**Historically, shares of Meta have increased by 20% or more in a month on nine previous occasions since its IPO in 2012, with stock prices rising in the following 12 months each time. However, this month’s growth is noteworthy as it is based mainly on product download performance rather than reported financial figures, raising questions about its sustainability.**
**Despite the strong performance in app downloads, Muse’s revenue potential remains uncertain as most features are free, with options for paid subscriptions. The advertising business, which constitutes approximately 98% of Meta’s revenue, continues to grow but at a slowing rate, indicating mixed signals for investors.**
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