Anheuser-Busch InBev SA/NV (BUD) has reported strong growth in its digital platforms, with BEES generating $13.3 billion in gross merchandise value (GMV), marking an 11% year-over-year increase. The quarterly GMV soared 66% from the prior year, nearing $1 billion. This growth has been attributed to the company’s strategic emphasis on digital transformation and premiumization.
In the third quarter of 2025, B2B digital platforms contributed about 70% to AB InBev’s revenues, with direct-to-consumer (DTC) sales generating $325 million. The digital platforms served 11.9 million consumers, resulting in nearly 18 million online orders. Despite challenges in the Chinese market, premium and super-premium brands performed well, supporting the company’s overall growth strategy.
AB InBev’s shares have increased by 25% year-to-date, contrasting with the industry’s decline of 3.2%. The company currently possesses a forward price-to-earnings ratio of 15.25, above the industry average of 14.35.
