Amazon (AMZN) Investment Outlook: Buy, Sell, or Hold in 2026?

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Amazon Stock Performance Overview

Amazon (NASDAQ: AMZN) has seen its stock decline by approximately 10% year-to-date as of 2026, while the S&P 500 remains nearly flat. In 2025, Amazon reported net sales growth of 12%, with operating margins expanding to 10.9% and earnings per share (EPS) increasing by 30%. The company continues to strengthen its e-commerce and cloud business despite current stock pressures.

Analysts project Amazon’s revenue and EPS to grow at compounded annual growth rates (CAGRs) of 12% and 18% from 2025 to 2028, respectively. However, its current stock trading at 27 times this year’s earnings has raised concerns regarding valuation. The company plans to invest up to $200 billion in cloud and AI infrastructure this year, which could further impact stock performance.

Market forecasts suggest that if Amazon matches analysts’ projections but trades at a forward price-to-earnings ratio of 25 by 2028, the stock could rise by 40% over the next two years. This positions Amazon to potentially outperform the S&P 500, which has delivered an average annual return of 10% since inception.

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