Amazon Expands Alexa’s Capabilities
Amazon’s Alexa, with over 600 million devices deployed worldwide, has undergone a significant upgrade with the introduction of Alexa+, launched approximately one year ago. This AI-enhanced version is designed to turn Alexa into a monetization engine, streamlining purchasing processes and enabling autonomous transactions.
According to Market.US, the global smart speaker market is expected to grow from approximately $26 billion in 2023 to over $105 billion by 2033. This growth underscores Amazon’s strategy to enhance its Prime subscription model, offering Alexa+ as a free service with Prime membership, which currently costs $19.99 per month.
