Netflix Integrates AI to Enhance Content Production
Netflix (NASDAQ: NFLX) is implementing artificial intelligence (AI) strategies to improve content creation and user engagement. Co-CEO Ted Sarandos highlighted during the recent earnings call that creators are already benefiting from AI in areas like pre-visualization and visual effects.
The company aims to enhance the quality of its productions without resorting to cheaper content. By streamlining production processes and making high-quality visual effects more accessible, Netflix plans to increase viewer engagement and ultimately subscriber numbers. As of June, streaming accounted for 46% of television viewing time in the U.S., indicating significant room for growth in the streaming market.
Netflix is also experimenting with natural language processing to allow users to search for content through conversational interactions, further aiming to improve user experience and engagement. The long-term effects of these AI initiatives are expected to bolster Netflix’s revenue and subscription growth.
