Analyst Insights: United Airlines Positioned for Potential Gains
Investors often look to analysts for guidance on stock movements, but how valuable are their recommendations? Media reports about changes in ratings can sway stock prices significantly. Here’s a closer look at what analysts are saying about United Airlines (UAL) and the trustworthiness of brokerage recommendations.
Currently, United Airlines boasts an average brokerage recommendation (ABR) of 1.05, ranked on a scale from 1 to 5 (Strong Buy to Strong Sell). This rating is derived from 22 brokerage firms and suggests a rating between Strong Buy and Buy.
Out of these recommendations, 21 are categorized as Strong Buy and one as Buy. Consequently, Strong Buy and Buy recommendations make up 95.5% and 4.6% respectively of all ratings.
Assessing Brokerage Rating Trends for UAL

Explore United’s price target and stock forecast here>>>
Despite the positive ABR, it is essential not to base investment decisions solely on this data. Research indicates that brokerage recommendations have limited success in guiding investors to stocks likely to appreciate in value.
Why is this the case? Brokerage firms often have vested interests in the stocks they analyze, which can lead to an overly favorable bias in their recommendations. Studies show that for every “Strong Sell” rating, five “Strong Buy” ratings are issued.
This discrepancy suggests that the motivations of these firms may not align with those of individual investors, providing little clarity on a stock’s potential price trajectory. Therefore, it is prudent to use this information as a complement to your own analysis or rely on proven tools for predicting stock movements.
Zacks Rank, our proprietary stock rating system, offers a solid option. It categorizes stocks on a scale from Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell) and has a strong track record based on earnings estimate revisions—critical indicators of a stock’s short-term performance. Thus, pairing the Zacks Rank with ABR can enhance your investment choices.
Understanding the Difference: ABR vs. Zacks Rank
Although both the ABR and Zacks Rank utilize a scale from 1 to 5, they measure different aspects.
The ABR relies exclusively on broker recommendations, often shown in decimal form (like 1.28). In contrast, the Zacks Rank is a quantitative model emphasizing earnings estimate revisions and is displayed in whole numbers.
Broker analysts often reflect an overly optimistic view due to their firm’s interests, leading to more favorable ratings than research would justify. This tends to mislead investors rather than assist them.
Conversely, the Zacks Rank succinctly reflects trends in earnings estimates, which are closely tied to short-term stock price movements, as demonstrated by various empirical studies.
Another distinction lies in the timing of these ratings: the ABR may not always be current. Because brokers frequently update their earnings estimates to respond to a firm’s evolving business landscape, the Zacks Rank reflects these changes quickly, offering timely insights into future price movements.
Is United Airlines a Good Investment?
Examining United’s earnings estimate revisions reveals that the Zacks Consensus Estimate for this year has risen by 0.8% within the past month to reach $10.31.
The positive outlook among analysts, reflected in their agreement to increase EPS estimates, could hint at a potential rise in the stock’s value soon.
The latest consensus change, in combination with three related factors, has led to a Zacks Rank of #2 (Buy) for United Airlines. You can view today’s top Zacks Rank #1 (Strong Buy) stocks here>>>>.
Hence, the Buy-equivalent ABR may be a helpful reference in guiding investor decisions regarding United Airlines.
Expert Picks: A Potential Top Performer
Among thousands of stocks, five Zacks experts have each identified a personal favorite they believe could skyrocket by 100% or more in the coming months. Director of Research Sheraz Mian has singled out one stock with the most promising growth potential.
This company targets the millennial and Gen Z markets, recently generating nearly $1 billion in revenue last quarter alone. Following a recent dip in its stock, the timing might be ideal for investment. While not all selected stocks will be winners, this pick has the potential to outperform others like Nano-X Imaging, which surged by 129.6% in just over nine months.
Get insights into our top stock along with four additional recommendations
Download 5 Stocks Set to Double for more expert advice
Free Analysis Report on United Airlines Holdings Inc (UAL)
To view the original article on Zacks.com, click here.
The views and opinions expressed herein are those of the author and do not necessarily reflect the positions of Nasdaq, Inc.









